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Budweiser Heading to Vietnam |
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Tuesday, 10 June 2008 |
ST. LOUIS: Budweiser, the largest-selling beer in the world for the past half century, will soon be sold in Vietnam, St. Louis-based Anheuser-Busch announced Monday.
Under an import and distribution agreement reached with Gannon Distribution Co., the American-style lager will be available in the Southeast Asian nation this month. Budweiser from the company's Los Angeles brewery will be sold in bars, restaurants and supermarkets in Ho Chi Minh City, and select chain outlets nationwide.
"Vietnam is an exciting beer market and an important one for Anheuser-Busch to begin establishing and building the Budweiser brand," said Tom Santel, chief executive officer and president of Anheuser-Busch International Inc. "The country's beer industry experienced double-digit volume growth for the past three years and already has a well-developed premium segment filled with consumers who will appreciate Budweiser's clean, crisp and refreshing taste."
Walter Blocker, chief executive officer of the GANNON Group Vietnam Ltd., said the country's growing economy and large young adult population "make it an ideal market for Budweiser."
"Consumers in Vietnam want new and different premium beer choices and will appreciate Budweiser's reputation as a high-quality brew enjoyed around the world," Blocker said.
Copyright 2008 by United Press International |
