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Oogavé is an agave nectar sweetened soda, which features all natural flavors and fruit extracts. Four ingredients make up the soda’s proprietary blend: purified carbonated water, organic agave nectar, citric acid and natural flavors.

For more information, visit http://www.maxxforcetv.com .

Cover Story: A 'Green' Way of Life

With a rich history stretching back more than 100 years, FEMSA’s sustainable practices impact its employees and the communities in which it operates.

Editor's Note: Dansk Revolution

This being our Third Annual Eco-Issue and all, I thought I’d talk about one of the greenest cities in the world and the beverage culture it has cultivated.

Getting in the Holiday Spirit with Gift Sets

This year, a number of spirit companies and importers are offering holiday gift sets that not only offer value, but an opportunity to share a favorite brand with friends and family. Here's a look at the some of the holiday gift set offerings this year.

Cover Story: Raise a Glass to Guinness

250 years strong, the iconic Irish brand Guinness celebrates its past and its future with a global anniversary befitting a world leader.

Editor's Note: The Real Beer Summit

It’s been a busy couple of months for Beverage World, with seemingly nonstop travel to the fall’s major beverage events. As I write this, I’m flying over the Grand Canyon on my way back from the National Beer Wholesalers Association’s (NBWA) 72nd annual convention in Las Vegas.

BevBeat

BeerBottled WaterCSDEnergy DrinksNew AgeRTD TeaWine/Spirits

Beer

Model Especial, Negra Modelo Expand Into New Markets

After posting double-digit growth rates last year, Modelo Especial continues to grow with the expansion of the product on draft in nine new states.

A Cloud of Information

GreatBrewers.com launches BeerCloud mobile app for Android. The mobile app helps consumers pair beer with food and pull up a full description of any beer with a scan of its barcode.

Big Boss Pumpkin Ale in Time for Harvest

Raleigh, NC — Big Boss Brewing Company released its newest seasonal beer, Harvest Time Pumpkin Ale. For the first time, Big Boss will be offering the seasonal favorite in bottle form.

Corona Light Serves Up the Beach in a CanChicago - Corona Light, the number one imported light beer in the US, is rolling out a comprehensive marketing campaign to introduce its new 12 oz. can, a first for the brand.

Bottled Water

Vilas del Turbón Comes to North AmericaThis spring water from Spain prides itself on being "the perfect water with the perfect wine."

AQUAGOLD Rolls Out New WebsitesTwo news websites for AQUAGOLD International are to serve as a communication tool for customers, vendors and shareholders alike.

InterBev 2010 Slated for SeptemberThe American Beverage Association and the International Bottled Water Association announce their co-sponsorship of InterBev 2010 to take place Sept. 22 through 24, 2010 in Orlando, Fla.

Nestlé Earns Gold StandardNestlé Waters North America facility earns US Green Building Council's gold standard for sustainability.

CSD

Coke's 'Store in a Dispenser'Consumers can access more than 100 branded beverages from proprietary dispenser.

Coke Supports 2009 Special OlympicsEmployee volunteer program brings Coca-Cola associates from across the country to provide hands-on assistance.

Reed's Featured in TV DocumentaryA soft drink brand that uses some old-time brewing methods appears on the History Channel.

Energy Drinks

Bawls Guarana Now at Bashas'BAWLS Guarana high-caffeine sodas are now available at Bashas' Supermarkets--Arizona's prominent grocer.

DRSI is Designed to Restore Energy

DRSI launches a diabetes energy formula specifically created for diabetics to counter fatigue.

Monster Hits the Streets with DUBIn a partnership with DUB Inc., Monster Energy is launching a performance drink aimed at young, mobile, urban audiences.

Power Trip Partners with BillsPower Trip becomes the official energy drink of the NFL’s Buffalo Bills as the result of a new partnership agreement.

New Age

Function Launches New California Account

Function Drinks is now available in The Coffee Bean and Tea Leaf, a specialty coffee and tea retailer in Southern California.

A New Bill of Rights?

vitaminwater re-writes the hydration bill of rights with a new variety to be created by the people, for the people via its Facebook page.

Function Drinks Launches MultipacksFunction's Light Weight, a 5-calorie formulation, will be available in Sam's Clubs in Colorado and Utah.

3D Gains Distribution in UK3D, an all natural fruit juice and white tea functional beverage, is now available in Harvey Nichols in the United Kingdom and the Middle East.

RTD Tea

Ito En Launches New Tea VarietiesThis tea marketer develops three new traditional Japanese teas—Oi Ocha Dark, Golden Oolong and Jasmine Green.

AriZona Moves into New HQ

Built through a successful public-private partnership, AriZona's new headquarters in Woodbury, N.Y. is a 100,000-square-foot facility.

Revolution 3D Gains International DistributionRevolution 3D has gained international distribution at famed U.K. retailer Harvey Nichols.

AriZona's Kidz Teas Brings SmilesFor every six-pack purchased of AriZona's Kidz Teas, 5 percent of net sales will be donated to Operation Smile.

Wine/Spirits

Imperial Brands Names New VP of Sales Brad Coughlin is to lead the effort to sell 1,000,000 cases of Sobieski in the United States.

The Spirit of KilbegganThe Irish distillery offers a limited release of the Spirit of Kilbeggan from the refurbished pot stills in the Old Kilbeggan Distillery.

Dos Lunas Inks Deal with German ImporterThe Texas-based Dos Lunas Spirits, LLC, stands to gain distribution in five or more European nations by 2010.

Liquor Group Wholesale Makes Acquisition

Liquor Group Wholesale makes another acquisition, purchasing a full service alcohol brokerage operation in the Alcohol Control State of Iowa.

Distribution

A Virtual Roundtable

Ten leading-edge fleet managers share their experiences with hybrid vehicles.

What Happens in VegasNationwide distributor brings best practices to serve unique market demands.

Hybrid HorizonOver the past few months, we compiled a comprehensive list of fleets operating hybrid vehicles. Recently, we spent time with 10 of those fleets to find out what they learned about the world of hybrids so far, and their outlook on the future of the hybrid market.

Health & WealthPaying attention to driver ergonomics can deliver bottom-line results.

Packaging

Second NatureSecondary packaging and inks are becoming more environmentally-sensitive.

Sacmi's Nanetti to Speak at Caps & Closures At Caps & Closures, a two-day conference to take place next month in Brussels, Sacmi's Luca Nanetti is slated to give a lecture, "Compression Technology: Evolutions in closure market trends."  

Room to GrowThe recycling rate in the US has resumed its upward climb, but there is still a ways to go before some in the industry are satisfied.

Trendspotting: Challenging TimesWhether or not the recession is over is irrelevant. Times have changed—and we’ve all changed as a result.

Production

Brewers Doing Their BestThe Great Lakes Craft Brewers & Water Conservation Conference attracted those looking to learn better ways to save water and money.

Water Recovery RO System to Help Save Water at DPSG Bottling PlantWhen the process water treatment system is started up early next year at Dr Pepper Snapple Group’s (DPSG) new bottling plant in Victorville, Calif., USA, it will provide a sustainable, reliable, cost-effective solution that meets the plant’s stringent ingredient water specifications.

Water Transition ReviewWater is a priority issue in any industrial plant operation and treatment, use and disposition complexities could cover volumes on source quality/processing variations and disposition strategy/compliance methods.

New CIP Sensors for Production LinesWenglor Sensoric (Tettnang, Germany) says it has created the first line of fully integrated “clean in place” sensors designed to resist damage during sterilization of the production line.

R&D

DMFlavors Joins TwitterDavid Michael & Co. joins Twitter, a social networking and micro-blogging service to enhance communication with customers.

Green RevolutionBeverage formulators now have more options for using organic colors, flavors and functional ingredients to develop innovative and eco-friendly beverages.

Global Demand for Dairy Protein IncreasesProduct development opportunities abound for the dairy, food and beverage industries as advances in milk protein fractionation technology reveal numerous potential uses in product innovations.

Tea RevolutionReady-to-drink tea continues to be a hot beverage category, thanks in large part to the health “halo” associated with tea—high in antioxidants and other health-boosting ingredients.

Sales & Marketing

A New Bill of Rights?vitaminwater re-writes the hydration bill of rights with a new variety to be created by the people, for the people via its Facebook page.

A Cloud of InformationGreatBrewers.com launches BeerCloud mobile app for Android. The mobile app helps consumers pair beer with food and pulls up a full description of any beer with a scan of its barcode.

Case Study: Lipman Brothers Gains Delivery NeedsLipman Brothers empowers its sales organization with role-based business intelligence dashboards and self-service reporting.

Courvoisier Engages the Sense of SmellIn a major US markets consumers are encouraged to use their sense of smell with "The Le Nez Experience" to elevate consumer understanding of Courvoisier.

Supply Chain

Crown Equipment Unveils New Internal Combustion Forklift NEW BREMEN, Ohio: Crown Equipment Corporation, one of the world’s leading forklift manufacturers, has introduced its first company-manufactured internal combustion (IC) forklift: the Crown C-5 Series.

The Paperless Supply ChainGoing paperless can provide many benefits—both in an eco-sense and when it comes to operational efficiencies.

Powered UpArm your sales team with these latest handheld devices.

Linking UpAn update on where the beer industry stands when it comes to data synchronization.