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Carlsberg Mulls Sale of Soft Drinks to Coke |
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Wednesday, 14 May 2008 |
COPENHAGEN: Denmark's largest brewer Carlsberg AS is considering selling 1.1 billion Danish crowns worth of water and soft drink brands to Coca-Cola to help cover hefty interest costs following the takeover of Scottish & Newcastle PLC, financial daily Boersen said.
The US-based soft drink giant, which already cooperates closely with Carlsberg, is expected to take over and market brands including mineral water Ramloesa and energy drink Battery, the newspaper said.
Apart from covering interest costs, Carlsberg also expects it will be easier for its water brands to gain market shares if the marketing is handed over to Coca-Cola, Boersen said.
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