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Rothchild Speaks at Dairy Congress |
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Thursday, 08 May 2008 |
Erik Rothchild, inventor and co-founder of WheyUP, a protein energy drink energy, spoke at the second Global Dairy Congress, held in Athens, Greece, in March to discuss the production and marketing of WheyUP during the "Focus on Functionality" forum.
Following the success of the first Congress in Amsterdam, the second Global Dairy Congress was designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments across all continents from top companies around the world.
 The theme of this year's Congress was "Taste of the Future" with emphasis placed on breakthroughs and advances in the dairy industry. WheyUP was recognized as an innovative new beverage on the market because it features whey protein, a dairy product derived from cow's milk.
"I am extremely honored to be invited as a guest speaker for the Dairy Congress," Rothchild says. "This is a meeting of some of the most distinguished movers and shakers in the international dairy industry. The recognition by the Congress verifies the uniqueness of WheyUP as a beverage that is healthy and functional."
WheyUP combines 20 grams of whey protein isolate with an energy formula in a sugar-free, non-carbonated beverage. WheyUP is sold in ready-to-drink, 16-ounce plastic bottles and 12-packs in two flavors: wild berry and tropical citrus.
Some fitness experts recommend consuming a minimum of 20 grams of whey protein prior to working out. Many individuals also are seeking a boost of energy—whether it's coffee, an energy drink or caffeine pills—to intensify their workout.
Whey protein is a natural, high-quality protein from cow's milk. It is a rich source of essential amino acids. Amino acids are the major source of building material for muscles, blood, skin, hair, nails and internal organs, including the heart and the brain.
WheyUP is targeted toward health-conscience individuals and fitness enthusiasts. The company claims it is ideal for fat-loss programs, exercise programs, weight-training programs, athletic activities, and as part of a healthy, active lifestyle.
For more information, visit www.wheyup.com. |
