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Big Red to Open New Indianapolis Office |
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Monday, 31 March 2008 |
WACO, Texas: Soft drink maker Big Red, Inc., will open a new marketing office in Indianapolis as part of its expanding marketing strategy for the Big Red brand and its subsidiary All Sport.
"We believe that a close connection to the Indianapolis market is imperative to our overall motorsports marketing strategy," said Big Red, Inc. Chairman and CEO Gary Smith. "Our plan is to capture the thrill of racing through in-store programs that are designed to get consumers excited about motorsports."
The new Big Red Marketing office will be located in the Pyramid Building at:
3500 DePauw Blvd. Suite 2038
Indianapolis, IN 46268
317-337-0911
"The Indianapolis team will be working hard to implement new and innovative ways to connect both Big Red and All Sport products with the motorsport community," said Jack Pok, Senior Vice President of Marketing. "We believe that there are natural synergies between the fans of our brands and the world of motorsports. We look forward to having more partnerships and All Sport consumer promotions in the near future."
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