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Wednesday, 26 March 2008 |
 Smirnoff Ice Light is the latest addition to the Smirnoff Ice line of flavored malt beverages. With 110 calories Smirnoff Ice Light is designed to be crisp tasting alternative to light beer, says Diageo. "Consumer tastes dictate the need for new flavor options and low-calorie offerings," says Mark Breene, vice president, Diageo Progressive Adult Beverages (PAB). "The addition of this product to Diageo's PAB lineup will solidify our position as the industry's category leader."
Product: Smirnoff Ice Light
Category: Spirits
Marketer: Diageo North America
Packaging: six-packs and 12-packs
Suggested retail price(s): $7.49
Contact information:
Diageo plc
8 Henrietta Place
LONDON W1G ONB
Phone: +44 (0)20 7927 5200
Website: diageo.com |
