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Dado Bier Launches Beer with Yerba Mate |
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Thursday, 20 March 2008 |
Brazilian brewery Dado Bier has found in one of the most traditional elements of South American culture the raw material for their Dado Bier Ilex, an innovative mixed brew, which brings the flavor and characteristic aroma of yerba mate.
The Spanish Conquistadores arriving in America in the first few decades of the 1500s learned from the Guarani Indians about the bitter taste of an exotic drink prepared with the fragmented leaves of yerba mate—Ilex paraguariensis, which was served in a small gourd with a reed straw. In the Guarani language, it is called caá-I or "water of the delicious herb" and according to the Indians, it provides a sense of well-being to all those who try it. The flavor of this drink invented by the Indians has crossed frontiers among South American countries, acquiring versions such as the tererê and the chimarrão.
Inspired by this tradition, Dado Bier brewery is betting on innovation and launching a beer in Brazil to be made from yerba mate, Dado Bier Ilex. With its newest creation, the company is looking to capture the essence for a beer with this typical South American herb. Dado Bier Ilex reveals the characteristic flavor of yerba mate in a beer that surprises the palate, explains the company. Scheduled for release in December 2007 in Brazil, Ilex is Dado Bier’s first export beer and should arrive on the Uruguayan and Argentinean markets this year. The brewery is negotiating with the main Argentinean and Uruguayan import companies, it reports.
Over a year-and-a-half of research, master brewer Carlos Bolzan sought to unite in a single formula the best qualities of yerba mate and beer. This resulted in a balanced beer that maintains the characteristic bitterness of the drink while adding notes of the aroma and flavor of yerba mate, and a unique coloration, says the company. In its essence, Dado Bier Ilex also brings the stimulating, energizing properties, which are some of yerba mate's basic characteristics.
Dado Bier Ilex is scheduled to arrive on the Argentinean and Uruguayan markets in long neck bottles and in a special kit that contains a cup in the format of a chimarrão cuia (drinking gourd), exclusively designed by Ruvolo Crystal Works, in a leather base created by Gueto EcoDesign, a firm that specializes in developing sustainable products. In Brazil, the kit will cost approximately $20.
Distribution Contacts:
Cervejaria Dado Bier 55 (51) 3378-3000
Bier Und Wein 55 (11) 5643-8584 |
