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Tommy Bahama Rum Gets a 'Thumbs Up' |
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Tuesday, 18 March 2008 |
Tommy Bahama Rum is being hailed as a "hit" by branding and marketing professionals. In a recent survey conducted by Brandweek magazine and TippingSprung, a New York-based branding company, Tommy Bahama Rum received the greatest number of "thumbs up" votes when it came to line extensions in the wine and spirits category.
 TippingSprung';s 2007 survey, carried out in collaboration with Brandweek, was sent to 25,000 branding and marketing professionals. Respondents came from a range of companies including Condé Nast, Sara Lee, Johnson & Johnson, Kraft, PepsiCo and Target. Results from the fourth annual survey of brand extensions revealed which are most compelling and logical.
Respondents voted "thumbs-up" or "thumbs-down" on a number of celebrity extensions in the wine and spirits category. Tommy Bahama Rum received 79.7 percent "thumbs up" votes, the highest of any entry in the category.
"We're very excited about these results," says Lee Einsidler, CEO of Sidney Frank Importing Co., Inc., the creators and importers of Tommy Bahama Rum, "and we’re enthusiastic about the future of this dynamic and growing brand."
Introduced in the spring of 2007, Tommy Bahama Rum is an ultra-premium rum from the island of Barbados, the birthplace of rum. Made with the finest blackstrap molasses, Tommy Bahama is blended by a master distiller and aged in small batches, the company says. The result is a "sublimely elegant rum."
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