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Bawls Guarana Keeps Fashion Caffeinated |
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Tuesday, 18 March 2008 |
Bawls Guarana has signed an exclusive year-long partnership with IMG Fashion as the official energy drink of the 2008 Mercedes-Benz Fashion Week series.
As a result of the partnership, Bawls, the citrus-infused energy drink, has exclusive sampling rights at five of the anticipated fashion shows to take place throughout the fall and spring Mercedes-Benz Fashion Week series in New York and Los Angeles, as well as the series' Miami Swim show in July.
"Refreshing-yet-energizing, Bawls Guarana is the perfect beverage to help models, designers and fashion lovers keep up with the energy at these highly-anticipated shows," says Bawls Guarana CEO Hoby Buppert. "We are thrilled to once again partner with IMG Fashion as the energy drink of Mercedes-Benz Fashion Week."
BAWLS, named for the caffeinated "bounce" the drink packs, is no stranger to the fashion scene, though. Through its "Future of Fashion" initiative, the brand supports tomorrow's design icons and events dedicated to emerging and sustainable fashion, including Gen Art Fashion, Parsons The New School for Design and Portland Fashion Week—the first-ever fashion event dedicated to eco-friendly fashion. Bawls also was the official energy drink of Olympus Fashion Week in 2006, as well as the 2006 Miami Swim Shows.
Bawls Guarana made its first stop of the series at Mercedes-Benz Fashion Week in New York at Bryant Park on Feb. 1-8.
The brand is available nationwide at Target stores, Food Emporium, Metropark and premium retailers everywhere.
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