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Madison Square Garden and Sobieski Vodka Announce Multi-Year Agreement |
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Monday, 10 March 2008 |
NEW YORK, N.Y.: Madison Square Garden and Sobieski Vodka, a Polish vodka that recently launched in the U.S., have announced a multi-year marketing agreement encompassing Madison Square Garden and Radio City Music Hall, effective March 1, 2008. Sobieski Vodka will be exposed to more than four million people annually during over 275 events, including New York Knicks and Rangers home games and Radio City Music Hall's famous Christmas Spectacular.
"At Madison Square Garden we are proud to offer our clients distinctive marketing solutions that present extraordinary value and brand exposure," said Michael Guth, executive vice president of sales and marketing for MSG Media. "This agreement with Sobieski Vodka is a great example of creating a customized solution that helps to build their brand by leveraging the magic of two of our famed venues, The Garden and Radio City."
"Sobieski is already the number one premium vodka in Poland and one of the biggest vodka brands worldwide. Our goal is to gain major brand exposure in the U.S. Working with Madison Square Garden, an internationally-recognized, prestigious entertainment landmark, is precisely the kind of visibility that we want with our ideal target audience," said Chester Brandes, president and CEO, Imperial Brands, Inc., the exclusive U.S. importer of Sobieski Vodka and a wholly-owned subsidiary of Belvédère Group, S.A. "Sobieski will be displayed on marquees, billboards, LED boards, and in advertising materials and we expect Sobieski Vodka’s brand awareness in the New York market—and beyond—to skyrocket."
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