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Japanese-Made Wine to Make World Debut |
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Monday, 10 March 2008 |
TOKYO, Japan: Capitalizing on the growing popularity of Japanese cuisine abroad, a Japanese winery is set to launch a white wine on the global market through a tie-up with a Bordeaux chateau in southwestern France.
Katsunuma Winery Co., based in Koshu, Yamanashi Prefecture, west of Tokyo, will ship the wine, called Magrez Aruga Koshu Isehara, in cooperation with Chateau Pape Clement.
This year, Katsunuma Winery intends to sell in overseas markets a total of 2,400 bottles of the wine, which was made from grapes harvested last year, officials of the winery say.
The wine offers rich aromas of peach and grapefruit, according to the officials. Yamanashi is a major production center of wine.
Companies in Belgium, Switzerland and the United States have already expressed an interest in procuring the wine for sale at liquor shops and restaurants.
The tie-up came after Philippe Magrez, son of Bernard Magrez, the owner of Chateau Pape Clement, visited Katsunuma Winery in late 2005. The Magrez family also owns wineries in such countries as the United States, Spain and Uruguay.
Philippe Magrez praises Japanese wines as delicate and balanced, saying that he is confident of achieving success in the Japanese wine business.
Shigeyuki Hirayama, senior managing director of Katsunuma Winery, says Japanese wines have a better chemistry with Japanese cuisine than foreign wines.
(C) 2008 Jiji Press English News Service. via ProQuest Information and Learning Company; All Rights Reserved
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