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Sesame Street Juice Goes Organic |
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Monday, 11 February 2008 |
Apple & Eve has expanded its Sesame Street line of juice boxes with the launch of new Sesame Street Organics 100 percent Juice Boxes, the company recently announced.
Sesame Street Organics 100 percent Fruit Juice Boxes, which are fortified with calcium and contain a full day's supply of vitamin C, will be available in three flavors: Big Bird's Apple, Elmo's Punch and Ernie's Berry.
The Organic line will showcase each of the three Sesame Street characters dressed as a farmer—highlighting the "fresh from the organic farm" spirit of the new products. In addition, Sesame Street Organics will be packaged in kid-friendly 4-ounce juice boxes—the recommended beverage size for kids ages 2 to 5.
Sesame Street Organics are USDA-certified organic, and carry the Quality Assurance International seal that verifies that they are produced according to the strictest USDA standards.
"For years, parents have turned to our Sesame Street line of juice for a wholesome, all-natural 100 percent fruit juice that is healthy and fun for their kids to drink," says Ken Gootkind, VP, organics division, Apple & Eve. "As more and more parents seek out organic products for their families, we wanted to offer an organic fruit juice designed specifically for young kids that we know will also appeal to health-conscious parents."
Apple & Eve's new Sesame Street Organics will be sold in individual single-flavor four-packs priced at $1.69, as well as in 36 count club store variety packs priced at $10.99, which will offer a combination of all three flavors. They will be available in supermarkets, club stores and health food stores across the country.
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