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Tuesday, 22 January 2008 |
Believe it or not, pollen can do more for humans than make them reach for the tissue box. According to Projoba International, creator of Pollen Burst, the new health-oriented energy drink, pollen extract can provide an added boost of energy without the crash.
"Pollen Burst is a low-calorie beverage powered by organically grown flower pollen extracts," says Dr. Corey Gold, Projoba founder. "[The drink] contains no artificial colors, preservatives or other unwanted chemicals."
Also included are potent green tea extracts, B vitamins and other nutrient sources. Gold shares, "The result is a very powerful product that produces a noticeable boost in energy without the jitters or side-effects created by many of the larger selling energy drinks."
Dr. Joel Wallach, Dr. Ma Lan and Steve Wallach (GIC), co-founders of Youngevity, a health information marketing company, noticed the new ingredient and decided to partner with Projoba International for its pollen-based energy beverage.
"We are proud to join forces with Projoba," says Wallach. "Its products are a welcome addition to our growing line of 400-plus products. Over the past three years, we've added eight quality direct marketing companies to our team and are negotiating with at least a dozen more."
Collectively, they’ve tapped Internet Marketing Consortium (IMC), an international multi-media/direct response marketing and promotions firm, to enlighten consumers on the unique nutritional and energy-boosting benefits of Pollen Burst through internet banners, opted e-mails, infomercials, radio and TV advertising and more.
According to Gold, "Making Pollen Burst both unique and beneficial is the addition of SOD (superoxide dismutase). Pollen Burst contains the only form of SOD that has been scientifically proven to be usable by the human body.
"To make this product, we specially grow flower pollens that are mechanically collected. Microscopic grains are opened under pharmaceutical conditions utilizing a patented process."
Each packet of Pollen Burst comes in a single-use package poured into a glass of water.
"Pollen Burst will not boost your energy just to drop you a few hours later. Instead, Pollen Burst provides a very profound energy that comes from solid nutrition–-not just stimulants. The result is not only more energy, but energy that you control," says Gold.
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