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Go Girl Gains Distribution |
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Thursday, 10 January 2008 |
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Nor-Cal Beverages' Go-Girl energy drink will be distributed in Southern California as a result of a distribution deal signed with Haralambos Beverage Co.
Grant Deary, vice president of sales and marketing of Nor-Cal Beverages, says, "We feel that because of Haralambos’ tradition of service to the Southern California community and the beverage industry that they’re the perfect partner for us. We’ve shared many of the same family and business experiences here in northern California, so we can really appreciate their dedication and work ethic." Go Girl, launched in Sacramento in 2005, joins Haralambos’ stable of top brands like Snapple, Gatorade, vitaminwater, Arizona Teas and specialty beers.
Marketed toward female consumers, Go Girl, packaged in bright pink cans, contains vitamin B-12, caffeine, taurine and Super Citrimax, a natural appetite suppressant. A portion of all proceeds from the sale of Go Girl is donated to breast cancer research, relays the company. |