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Tuesday, 18 December 2007 |
At the NACS Show, Bad Boy Power Drinks, LLC introduced the newest addition to its product line, Bad Boy Turbo Shots. Bad Boy Turbo Shots, an energy boost in a 2-ounce bottle, complements the Bad Boy's Power Drink products, the company says. Available in Bad Boy original, Bad Girl and Bad Boy Lemon, these turbo shots are infused with vitamins and supplements, have no sugar and more caffeine than most other energy drinks, says the company.
The Turbo Shots were featured in the "Cool New Products Preview Room," at the show, which was held at the Georgia World Congress Center in Atlanta, on Nov. 6-9.
"The NACS Show is the perfect event to introduce our newest product line, Bad Boy Turbo Shots," says Mike Healy, vice president of sales. "The NACS Show is the convenience store industry's most comprehensive event featuring over 1,300 exhibitors. The event's location, the quality of the show and the attendance levels, are all excellent reasons to participate in the event. It's the perfect opportunity for Bad Boy Power Drinks to show the industry the quality products we have to offer."
Bad Boy Power Drinks, available in four varieties, are available in more than 26 states, with distribution nationwide planned in the near future, according to the company.
Bad Boy Power Drink Original anchors the line, while the berry-flavored Bad Girl provides the same boost but with fewer carbs and calories. The company also offers a Low-Carb version of the energy drink. All three flavors are available in 16-ounce cans—BIG Bad Boy Power Drink, in Original, is available in a 24-ounce can.
To help the Bad Boy logo become recognized around the world, the company has undertaken marketing initiatives including involvement in a variety of extreme and mainstream sports like NASCAR and AMA Supercross, motocross and arenacross, in addition to selling Bad Boy gear in the US, Brazil, Japan, Australia, South Africa and the UK.
"We realize that it's going to take an extremely high level of commitment, an enormous investment and an incredible amount of creativity and determination to gain market share and close the doors on our competitors," say Bad Boy Power Drink owners Bill Coleman, Kay Coleman and Rick Metcalf. "We're ready to do what it takes."
The company motto? "We're Bad Boy, We Never Give Up." Naturally.
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