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Combs Stars in CNBC's Online Ad Series |
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Friday, 14 December 2007 |
Sean "Diddy" Combs is getting some recognition for his management deal with Ciroc vodka, among his other business accomplishments. The CEO and founder of Bad Boy Worldwide Entertainment Group (Sean Combs Enterprises) is being featured in a series of advertisements touting America's most dynamic, successful business leaders on cnbc.com.
CNBC's American Business ad campaign pays tribute those leaders as they share their stories of success in business and failure in the pursuit of excellence, their management style and their hopes for tomorrow.
At 38, Combs oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including Bad Boy Recording, music publishing, artist management, television and film production, fragrances Sean John and Unforgivable Women and, just recently, Ciroc vodka.
Combs is the new brand manager for Ciroc Vodka. Ciroc is a division of Diageo. Last month Diageo announced a strategic alliance between Combs and Cîroc vodka. Under the terms of the deal, Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Cîroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, could be worth more than $100 million for Combs. As part of the new alliance, Combs will take the lead on brand management decisions, including marketing, advertising, public relations, product placement and events.
Combs, a multifaceted entertainment powerhouse, built his businesses from the ground up and has since been declared "one of the Most Influential Businessmen in the World" by Time magazine and CNN. "My whole portfolio brand represents aspiration. I came from Harlem, New York," he said in the spot, "It's about wanting the better things in life. I want to make history all the time."
Says Combs: "I'm honored to be included in this group of America's chief executives and top business leaders. I've worked very hard to get where I am today and the testimonial showcases my philosophy on business.
"When I started Sean John there was a young male consumer that no one was speaking to. He wanted more fashion, more style, more flavor," said Combs in the ad, which was made by CNBC's internal marketing team. Each of the 15 spots from America's top chief executives and business leaders ends by saying: "I am American business. I watch CNBC."
The CNBC American business ads can be seen on CNBC and online at cnbc.com/id/19350718. |
