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Monday, 03 December 2007 |
 In celebration of the upcoming winter season, Evian Natural Spring Water recently announced that it will release the latest in its line of annual designer bottles. This bottle, designed by French fashion designer Christian Lacroix, signifies the brand's dedication to chic sophistication, providing consumers with an epicurean experience in each of these limited edition bottles and commences a new annual tradition, the company says. Designer-developed bottles will now carry on the legacy of the holiday bottles, which have been viewed as collectibles since their inception.
Known for closing all of his haute couture fashion shows with a model dressed as a bride, Lacroix transfers this same desire of intricate elegance to the new Evian bottle. The Limited Edition Evian Bottle by Lacroix is adorned with a coppiced lace pattern, which provides the bottle with a classic frosted feel and is reminiscent of the flora that can be found at the French Alps.
"Christian Lacroix was selected to collaborate on this bottle because of his ability to break down doors in the fashion industry, creating masterpieces that are bold and daring, while maintaining an air of luxury," said Jeff Caswell, vice president of marketing for Evian North America. "His designs transcend the French fashion scene and have been accepted throughout the world, much like the path that Evian has followed throughout the years. Christian's knowledge of the human body plays perfectly with the curves of the classic Evian bottle and has provided the bottle with a look that is fitting for the runway."
The limited edition Evian bottle by Lacroix is finding its way into the nation's high-end grocery stores, restaurants, hotels and nightclubs. "Evian has always been favored by the trendsetting crowd, those that appreciate the finest things in life," said Caswell. "We are now excited to provide our loyal drinkers with not only the most premium water on the planet, but also to allow them the experience of a high-fashion designer without the high-fashion cost."
The global bottled water leader has been involved in fashioning creative products and packaging for decades. For example, designs like the Nomad sports bottle, limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps bottle, hot pink label, the 2006 limited edition Romero Britto glass bottle, as well as the recently released fine dining-centric Palace Bottle. |
