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Celsius, Inc. Gains New Placement |
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Monday, 03 December 2007 |
 Celsius, a calorie-burning beverage, will soon be available in more than 2,000 additional retail accounts nationwide, since initiating its Strategic Retail Account Division, according to Celsius Holdings, Inc.
Celsius Holdings, Inc., based in Delray Beach, Fla., expanded its sales efforts recently to target strategic retail accounts. New retail accounts include grocery stores, specialty stores, fitness centers, nutrition stores and retailers that span large geographic areas.
"Celsius has encountered widespread enthusiasm from beverage category buyers of large retailers," says Janice Haley, vice president of strategic accounts at Celsius. "Retailers are searching for innovative, healthier-for-you products such as Celsius. Many retail category buyers are attracted to the fact that customers visit their store for the first time purposely to buy Celsius, making Celsius a 'destination beverage.'"
To support new and existing retail customers, Celsius, Inc. is launching an aggressive, integrated marketing campaign to increase awareness and generate consumer sales for Celsius, relays the company. Celsius, Inc. plans to utilize traditional and innovative marketing strategies. Examples of consumer marketing include: consumer print advertising, radio, in-store and in-market samplings throughout the country, special price promotions, aggressive grassroots marketing campaigns in core markets and leveraging retailer specific in-store marketing opportunities. |
