Oktoberfest Beer Sales Hit All-Time Record
Tuesday, 09 October 2007
MUNICH: Sales of beer at Oktoberfest, the annual beer festival in the German city of Munich, hit an all-time record despite a fall in visitor attendance, fest officials said Sunday.

Waiters and waitresses in Bavarian national dress served 6.7 million one-litre steins of beer, said Gabriele Weishaeupl, chief executive of the event, on the fest's last day.

The visitors also gobbled up 104 roasted bullocks. That was also a record: last year 102 cattle were enough to feed the crowds eager for beef.

Held in the heart of Munich, Oktoberfest drew to an end Sunday in bright sunshine with the crowds still queueing in hopes of a rare seat in the beer tents or a ride in the funfair section.

Visitor numbers at the event, including children on the rides, elderly folk quietly enjoying the beer gardens and young revellers drinking to the oompah music, slipped 300,000 to 6.2 million people.

Many visitors from around the world donned Bavarian clothes, including men's leather shorts held up by braces over the shoulders, during their sessions in the gaily painted beer tents.

Women wore the local "dirndl" frocks, which include a bodice with a deep neckline and a white apron. Weishaeupl praised the dressing up, saying it had been one of the best features of this year's fest.

She said Italians made up the biggest single non-German group, while attendance from the United States and Eastern Europe had risen. Oktoberfest this year began on September 22.

Weishaeupl said the beer-consumption record was adjusted to the length of the event, because the exceptional 2006 Oktoberfest was two days longer and sold a total of 6.9 million litres of beer.

Police said they answered more calls at the fest than in the past, but violence was generally reduced.

Guards employed by the beer vendors at the tent exits confiscated about 200,000 steins from guests who tried to take the glass mugs home with them as souvenirs.

Peter Lang, head of the Bavarian Red Cross ambulance team at the event, said that 565 people who drank themselves into a stupor required medical assistance during the fest.

Copyright 2007 dpa Deutsche Presse-Agentur GmbH
 
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