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Chief Environmental Officer |
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Written by Jeff Cioletti
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Monday, 08 October 2007 |
 Jennifer Orgolini
It's been a busy year, one that began with the formation of a sustainability management system calling on the expertise of an interdisciplinary team.
"We looked at the environmental issues facing the planet now and the brewing industry's impact on those environmental issues, and where New Belgium might play a role to lessen the negative impacts of the brewing industry on the earth," says Orgolini. "From that process we have our marching orders with 2015 as the far horizon we're looking toward—here we are now, with certain metrics, here's where we want to be. My job, as I see it is to find out how we get from here to there and to be looking out for innovative technologies, obvious places where we're not doing as well as we could, as well as really innovative places where we haven't gone yet."
The New Belgium team is working with Climate Conservancy, a California-based non-profit, to present a lifecycle analysis for a six pack of Fat Tire tracking the CO2 equivalent the six-pack generates over its life all the way through its disposal. It's currently in the data-collection phase of that project.
Orgolini hopes to make New Belgium's sustainability efforts as collaborative a process as possible, given the partnership nature of the US three-tier distribution system. "For the brewing industry to change, we need to have supply chain partnerships, with our vendors and with our distributors, and I look forward to working into that." |
