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 Digital signage has become all the rage in retail and on-premise environments but marketers often have to rely on sometimes costly digital networks to manage the content. AdMart (Danville, KY) offers a solution that requires no network, with content management in the hands of the marketer. The AdView system uses flash card technology so distributors can change the graphic to be consistent with seasons, promotions, new product launches, etc. “You don’t need a big server system and you don’t need the monthly charges of somebody’s server,” explains AdMart president Andy Weber. “You can pull it out of the box, put it up in a retail location and you’ve got digital signage that’s up and ready to go.” The edges of the sign are illuminated with the company’s proprietary AdGlow LED technology. www.admart.com |