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Tuesday, 19 June 2007 |
The NOS Energy Drink 22-ounce PET was awarded the 2007 Silver Award of excellence for being one of the most innovative packages manufactured this year at National Association of Container Distributors' (NACD) 44th Annual Package of the Year competition.
NOS Energy Drink, named after the most recognized brand in nitrous oxide--Nitrous Oxide Systems--celebrated its debut as the first re-sealable PET bottle in the energy drink category in September 2006. The nitrous oxide canister, developed by Holley Performance Products, which promoted the limited edition release of "valve" over caps in December 2006, inspired the package design. (Fuze Beverage and Holley Performance Products partnered in 2005 to create NOS Energy Drink.)
"It's such a dynamic category," says Bill Meissner, chief marketing officer. "We first determined that the consumer was excited for more volume and that 16 ounces was simply not enough for some. We then found that with the higher volume the very typical larger packaging solution, a 24-ounce can, was really uncomfortable for the consumer. That's what drove us to this iconically shaped PET bottle."
NACD received more than 200 entries for eight packaging categories: Food & Beverage, Pharmaceutical, Cosmetic & Toiletry, Industrial, Household, Chemical & Automotive, Pet & Veterinarian, and Novelty. Packaging is judged on graphics, decoration, shape, closure, texture, ease-of-use, consumer appeal, and technical merit, awarding recognition to the tope three individual products.
"We are thrilled that our NOS 22 ounce re-sealable bottle was recognized for the true innovation this product brought to the energy drink category," says Mike Fine, energy drinks brand director. "The NOS 22 ounce not only provides authenticity, but gives consumers a truly portable, re-sealable product like no other energy drink has."
NOS ranks eighth in SKU velocity compared to other energy brands and in one year has grown to be the eighth largest energy drink brand in C&G. NOS is distributed nationally in convenience stores, grocery stores and speed shops, for all those with a need for speed. |
