Long a staple of the extreme-sports set, Jones Soda is getting into a different kind of game.

The Seattle-based alternative beverage brand has been selected to become the official non-alcohol beverage company for the Seattle Seahawks and the team's home at Qwest Field and Qwest Field Event Center. The partnership runs from July 1, 2007 through February 28, 2012.
 
Jones Soda will offer Seahawks fans more beverage options including an assortment of regular and sugar-free flavors such as Berry Lemonade, Green Apple, Cola and Diet Cola. Jones Soda has been recognized and awarded for its creativity and innovation through its unique patented packaging technology that features labels generated and submitted by its customers. This is the first time that Jones Soda, or any other small private soda label, has won a major pouring contract and exclusive deal with a NFL team.  

"We are extremely excited and honored to partner with the Seahawks to create the best possible fan experience at Qwest field," says Peter van Stolk, president and CEO of Jones Soda.  "We believe that creating an emotional connection with the images on our soda will provide a unique experience not seen at any sporting events before.  We are creating new flavors, new packaging and spring water."
 
Fans will be able to collect Jones Soda Co. bottles of their favorite Seahawks player as the two will partner to launch in-stadium and retail label packaging featuring some of the Seahawks biggest stars.  Featured players include Deion Branch, Josh Brown, Matt Hasselbeck, Walter Jones and Lofa Tatupu.

"Our goal is to continue to make Qwest Field the most enjoyable venue to watch a football game," said Seahawks CEO Tod Leiweke. "Jones Soda has created a product that echoes our values as an organization and will provide fans with a variety of beverage choices."   
 
Photos of Seahawks fans will be taken at Qwest Field on game days and fans will have the opportunity to choose their favorite photos online to put on Jones Soda bottles celebrating their favorite moments at Qwest Field.