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Wednesday, 13 June 2007 |
Diet Coke has got a new functional sister in the form of Diet Coke Plus, a zero-calorie soft drink enhanced with vitamins and minerals. The CSD is a source of niacin (vitamin B3), vitamins B6 and B12, zinc and magnesium. Each eight-ounce serving contains 15 percent of the daily value the B vitamins and 10 percent for zinc and magnesium. The launch is being supported by an integrated marketing plan to drive awareness and trial. Introductory communications will bear the tagline, "Great Taste Has Its Benefits."
Product: Diet Coke Plus
Category: Soft Drinks
Marketer: Coca-Cola North America
Packaging: 20-ounce PET, 12-ounce can 12-packs and 12-ounce PET
Contact information:
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA USA 30301
Phone: 1.800.GETCOKE
Website: thecoca-colacompany.com |
