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Evian Brings Elegance On Premise |
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Wednesday, 13 June 2007 |
Evian Natural Spring Water has released a new luxury bottle specifically tailored to fine dining establishments. The "Palace Bottle" will be featured in select hotels, restaurants and clubs throughout the country.
"We designed the Palace Bottle to be an iconic and modern representation of Evian, with strong visual cues to our unique origin in the French Alps," says Caroline Kibler, brand manager of Evian North America. "We have also designed a unique pouring instrument, the Palace pourer. It is the first of its kind for bottled water, and delivering on both form and function, provides a luxury water experience."
The Palace Bottle is finding its way into the nation’s hottest restaurants, clubs and hotels. "Evian has always catered to a consumer that demands the highest quality and style in every experience, including restaurant dining," says Kibler. "We are proud to offer consumers an even more premium way to enjoy Evian, and are excited for this luxury water experience to be a part of fine dining and celebrations."
Creating new and innovative packaging is nothing new for Evian. The company has been involved in fashioning creative products and packaging for decades, including unique designs like the Nomad sports bottle, limited edition teardrop glass bottle, flip-cap bottle, 2007 French Alps bottle, hot pink label, and the 2006 limited-edition Romero Britto glass bottle.
Evian is a brand of Danone Group, Paris, France, and first entered the US market in 1978. |
