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Let the Oktoberfestivities Begin |
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Friday, 08 June 2007 |
Paulaner, an authentic Munich beer brewed since 1634--and one of the original beers served at the first Oktoberfest in 1810, is getting ready for the two-month Oktoberfest selling season with Oktoberfest-themed POS and German décor for both on-premise and off-premise retailers. The upcoming promotion is designed to bring a taste of Munich's Oktoberfest experience to U.S. consumers.
In the United States, Paulaner Oktoberfest Märzen, a rich amber ale, is the No. 1 selling beer selling Oktoberfest beer from Munich.* Both on- and off-premise retailers can fully engage consumers this Oktoberfest selling season by introducing them to Paulaner and creating an authentic Oktoberfest experience in their accounts with Paulaner POS.
Beginning in August, Paulaner's Oktoberfest tagline,'OKTOBERFESTivities Begin With Paulaner,' will be branded on all paper POS, including Oktoberfest pennants, window posters, Oktoberfest poles with banners, temporary tattoos, coasters, menu cards, case card/easel and table tents. Authentic Oktoberfest banners, flags and 1-liter traditional glass mugs from Munich, Germany, where legal, will also be available. Additionally, Paulaner is offering consumer mail-in rebates, where legal, for $8 off a case (or equivalent) and $4 off every 12-pack (or equivalent).
The Oktoberfest season is the ideal time to introduce consumers to Paulaner, a brand that truly delivers the Oktoberfest experience and heritage, along with consistently delivering high-profit margins," said Mary Anschutz, Brand Manager for Paulaner at Star Brand Imports. "This is a great time to introduce consumers to the brand and convert them from seasonal Oktoberfest drinkers to year round customers of our flagship Hefe-Weizen style brew." |
