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At the Oscars: A Mini Thin Rush
The Mini Thin Rush product line, including a 2-ounce energy shot, gum and capsules, were chosen as the energy brand of "The Night of 100 Stars Oscar Gala."
Cocaine has Relaunched
Cocaine, the infamous energy drink that was pulled from shelves last year following FDA concerns, is back—in three flavors.

Bawls Guarana Keeps Fashion Caffeinated
Bawls Guarana signed a year-long partnership with IMG Fashion as the official energy drink of the 2008 Mercedes-Benz Fashion Week series.

24-CTU Gives Consumers an All Day Boost
Cott Corp. recently secured a deal with 20th Century Fox to produce 24-CTU (24-Counterterrorist Unit), an energy drink based on a hit television series.

The Power of Pollen
Youngevity, Projoba introduce Pollen Burst Energy drink that is designed to provide a boost without side effects.

Go Girl Gains Distribution
Haralambos Beverage Co. delivers Nor-Cal Beverages' female-oriented energy drink packed with natural appetite suppressant into Southern California.

Packaged Power
Bad Boy Power Drinks debuts its turbo shots at the NACS show. The 2-ounce bottles are infused with vitamins and supplements and no sugar.