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Jägermeister Keeps Fans Rockin'
The Jägermeister Mobile Stage has been hitting the road, keeping fans plugged into the latest concerts and music festivals.
Tecate Steps into the Ring
Tecate will showcase its commitment to the sport of boxing with the launch of a marketing campaign to support its first major boxing match of the year.

Buy Wine, Earn Sky Miles
Online wine marketer 800wine.com and AirTran airlines launch an innovative partnership that offers wine buyers credits toward travel.

Milk Campaign Looks to Rock Category
Country band Rascal Flatts teams up with the Milk Rocks! program, which is designed to encourage children to drink more milk.

Fuze Extends its Reach with Lip Gloss
Fuze partners with Too Faced Cosmetics to launched a fruit-infused lip gloss made from the same ingredients as its drinks.

Special Venues Become Fair Game
As dealmakers look for the next big brands, smaller beverage companies are signing stadium, and other, exclusive venue deals.

Voronina Named St. Pauli Girl Spokesmodel
Model Irina Voronina, Playboy's Miss January 2001 will appear on the St. Pauli Girl poster and represent the company on a national media tour throughout the year.