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My Coke Rewards Sees Membership Jump
Started two years ago, My Coke Rewards now has 8.7  million users as consumers take advantage of free movie rentals and music downloads.
Diet Coke Helps Fight Heart Disease
Diet Coke partners with the National Heart, Lung and Blood Institute (NHLBI), and supermodel Heidi Klum, to raise awareness about heart disease.

‘Happiness Factory" Film Debuts Online
Coke recently held a virtual premier of "Happiness Factory—The Movie," an extension of the popular ad.

Mountain Dew Gets in the Game
PCNA is hoping its latest promotion will create a halo effect for Mountain Dew.

Illinois Inks Contract with PepsiAmericas
Pepsi signed a 10-year agreement with the state of Illinois for the nation's first statewide beverage contract.

CCE: Responsible and Sustainable
CCE reports significant progress in its corporate responsibilty and energy conservation efforts.

Capt'n Eli Brings Soda to Life
Capt'n Eli springs to action in what's likely the world's only soda-based comic.