CSD
My Coke Rewards Sees Membership Jump
Thursday, 17 April 2008
Started two years ago, My Coke Rewards now has 8.7  million users as consumers take advantage of free movie rentals and music downloads.
 
Diet Coke Helps Fight Heart Disease
Tuesday, 04 March 2008
Diet Coke partners with the National Heart, Lung and Blood Institute (NHLBI), and supermodel Heidi Klum, to raise awareness about heart disease.
 
‘Happiness Factory" Film Debuts Online
Tuesday, 11 September 2007
Coke recently held a virtual premier of "Happiness Factory—The Movie," an extension of the popular ad.
 
Mountain Dew Gets in the Game
Monday, 13 August 2007
PCNA is hoping its latest promotion will create a halo effect for Mountain Dew.
 
Illinois Inks Contract with PepsiAmericas
Thursday, 09 August 2007
Pepsi signed a 10-year agreement with the state of Illinois for the nation's first statewide beverage contract.
 
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Honest Tea: The Best Policy The founders of Honest Tea have said for years that the future lies in healthful, organic beverages. Now, Coke seems to agree.

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