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The Future of Beverage Distribution

I can’t say I agree with a lot of what Newt Gingrich says, but when he raised the possibility of building a base on the moon during the past election, he got my serious attention.
Allow me to explain.

I’m a huge fan of science-fiction and that goes hand-in-hand with keeping an open mind. So while Newt’s lunar proposal generally was greeted with guffaws and accusations that he had totally lost it, personally, I found it to be one of the only lucid things he said during the election. I think the U.S. benefits in a whole host of ways by its ambitious space program, in ways so far-reaching most of us take it for granted. If you were growing up in India 30 years ago, for instance, and were interested in space exploration, you yearned to go to the U.S. where the opportunity was. The best and the brightest from all over the world wanted to come here because of our space program.

Along these same lines, when Jeff Bezos recently announced during his now infamous “60 Minutes” interview that he wanted to deliver Amazon products using flying drones, he was also generally met with guffaws and accusations that he had totally lost it. Again, my personal view is that such tech advances that seem crazy today often create the future, and maintaining an open mind is the best course of action. Imagine if you had told someone in colonial America that they’d be able to fly in 6 hours from New York to the Pacific?

So when an email recently appeared in my inbox from a company called Emulate3D with a link to a youtube video demonstrating the use of drones for material handling in a warehouse, I did anything but hit ‘delete.’ Qimarox of the Netherlands, a supplier of material handling system components, commissioned Emulate3D to make the video, the link to which is on my blog at beverageworld.com. It demonstrates how drones may soon offer a cost-effective and scalable alternative to traditional palletizing methods. With little superstructure or extensive hardware to install, a drone-based palletizing solution could be deployed rapidly, and should be capable of a relatively high-sustained load throughput, according to Qimarox. Imagine entering a warehouse with drones flying around, carrying bottles or cases of soda or beer or wine from one end of the building to the other? If there are supply chain efficiencies to be gained, this may not be science-fiction for very long. Live Long and Prosper.

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