Those who have attended the Great American Beer Festival (GABF) over the past several years will know that the Brewers Association-presented event has grown into much more than the four tasting sessions that accommodate 49,000 brew seekers over a three-day period. It’s become a news-making platform for craft brewers and even the big brewers that extends beyond the walls of the Colorado Convention Center to the rest of Denver and in many cases well beyond the city limits. As always, it was a whirlwind few days for me as, like always, I tried to be three or four places at once so as not to miss anything. While that’s against the laws of physics, I was able to pick up a few tidbits.
GABF took place barely a month after the devastating floods in the festival’s home region and the beer community banded together to help neighbors rebuild. The festival had a specially designated flood relief donation area, headed up by two of Colorado’s leading craft brewers, Oskar Blues and Left Hand. Both earlier this year set up their own charitable organizations designed to give back to the community and help in crises such as these natural disasters. Left Hand in May introduced the Left Hand Brewing Foundation and Oskar Blues in September launched Oskar Blues CAN’d Aid Foundation.
Congratulations are in order for Mechanicville, N.Y.-based DeCrescente Distributing Co., which the National Beer Wholesalers Association (NBWA) and Brewers Association selected as Craft Beer Distributor of the Year. The two organizations presented the award jointly at GABF, noting that DeCrescente is well on its way to achieving its goal of 20 percent craft share in its local market by 2018.
Here Be Dragons
Preceded by the type of fanfare, mystery and intrigue reserved for the Seven Kingdoms of Westeros, Cooperstown, N.Y.’s Brewery Ommegang finally revealed on night one (Thursday, Oct. 10) of GABF what the latest addition of its Game of Thrones line would be. Fire and Blood Red Ale will be the third offering in the line officially licensed by HBO to tie-in with its hit series based on George R.R. Martin’s epic “A Song of Ice & Fire” book series. It will debut through Ommegang’s nationwide distributor network in spring 2014, coinciding with season four of “Game of Thrones” on HBO. Ommegang offered GABF attendees a sneak peek at the Fire & Blood’s artwork, which incorporates the series’ three dragons: Drogon, Rhaegal and Visarion.
Life After Death
Finally, I have to give a shout-out to Shmaltz Brewing Co. founder Jeremy Cowan who was showcasing He’Brew Death of a Contract Brewer black IPA. The beer marks Shmaltz’s transition this summer from 100 percent contract-brewed to running its own brick-and-mortar brewery in Clifton Park, N.Y. It’s been quite an eventful year for Shmaltz. Shortly after opening the brewery, Shmaltz announced the sale of its Coney Island brand to Alchemy & Science, a subsidiary of Boston Beer.