A few years back, I started a semi-regular feature in this space called Toasts & Spills, kind of a thumbs-up, thumbs-down on certain events, people, innovations, etc. around the beverage world. A couple of New York City-related occurrences over the past several weeks have made me realize it’s high time I wrote another one.
Since I like to end things on a positive note, we’ll work backwards and start with a Spill.
Just by my mentioning New York, you’ve probably already figured out what the Spill is, unless you’ve been having your mail forwarded to Under a Rock, USA. New York Mayor Bloomberg’s proposed ban on soft drinks in containers larger than 16 ounces is yet another attempt to oversimplify the nation’s very complex obesity issue by vilifying one particular product rather than promoting a healthy lifestyle through a balanced, educational approach. Polls have shown that consumers—from New York and far beyond—overwhelmingly oppose such a ban, but that doesn’t mean it still shouldn’t be cause for alarm. Bloomie tends to get what he wants. And now, the local government in Cambridge, Mass., has announced a similar proposal. The bad idea has gone viral.
But, to be fair, there are some good ideas coming out of New York. Case in point, this month’s Toast: The Good Beer Seal, which recognizes the city’s independently owned and operated bars with a commitment to craft beer. I had the good fortune to attend the induction ceremony for the most recent class of Good Beer Seal bars, held last month at popular beer bar and founding Good Beer Seal member Jimmy’s No. 43, in the city’s East Village. What makes the designation so sought after among local watering holes is not only must craft and specialty imports account for 80 percent of their offerings, but they also must provide education to staff and clientele on the beers they serve and be active in the community through responsible stewardship and charitable actions.
A Good Beer Seal is a sort of spiritual cousin to the U.K.’s Cask Marque, which appears on the doors of pubs that serve quality cask ale. The eight inductees last month were Idle Hands, Dive Bar and Earl’s Beer & Cheese, all in Manhattan; Sycamore, 61 Local and Pine Box Rock Shop, all of Brooklyn and Adobe Blues and Killmeyer’s Old Bavaria Inn, on Staten Island. That brings the total number of Good Beer Seal bars to 40, in all five boroughs of New York.
The ceremony began the official countdown to the city’s Good Beer Month—this month, actually—spotlighting Good Beer Seal bars and local brewers through special promotions, bar crawls and charitable benefits.
And here comes the cognitive dissonance part of the column: Jimmy Carbone, Jimmy’s No. 43 owner and host of Beer Sessions Radio on the Heritage Radio Network, read a special proclamation from none other than Mayor Bloomberg in honor of Good Beer Month.
At least one segment of the beverage market is safe. Just no one tell the mayor that an imperial pint is a 20-ounce pour.