September 11-15, 2017
Category: General Blogs | Tags: beverage, distributors

Love for the Business

Love what you do. That’s the most common advice you hear when looking for the right job opportunity that could translate into a lasting career. But sometimes finding something you love, and finding something you love to do on a daily basis isn’t always that easy.

Last month, the Beverage World team headed to Las Vegas for the magazine’s annual BevOps/Fleet Summit conference, which was held over two-and-a-half days at the
M Resort.

The conference is a non-stop, activity-filled event that packs in education sessions, a facility tour of a leading beverage distributor or producer, keynote addresses from beverage executives and the always popular ride and drive equipment demo. (You can see full coverage of the event in next month’s issue.)

But aside from all of that, it also provides industry professionals—including ourselves here at BW—the opportunity to put faces to many of the names we often correspond with via e-mail or over the phone. Attendees get to know their peers a little bit better by sharing best practices and learning about challenges others are facing in different parts of the country.

There was a particular group from Crescent Crown Distributing-Arizona that made an impression by expressing their passion and dedication to the beverage business as well as the company they work for, many of them sharing their personal stories about how they got into the business and how they climbed the ladder to become managers or supervisors. They were in attendance to support Rich Marchant, the company’s vice president of operations, who was being awarded with the Lifetime Achievement Award—that passion clearly runs through the ranks.

Talk to almost anyone in the beverage business though and you’ll more often than not hear about a similar passion—so many of the distributors and executives I’ve interviewed over my five years with the magazine have said to me, “the beverage business is a good one to be in.”

The team at Crescent Crown were enthusiastic about their jobs and took pride in what they do on a daily basis and the feats that they’ve accomplished, such as taking market share from competing beer brands, gaining accounts in a competitive grocery market and recently being awarded with Heineken’s Red Star Award for driving growth of the HUSA portfolio in their territory.  

It’s that pride that translates to success even in the midst of a challenging environment where the economy is in a slow recovery and consumers are still wary of spending.

I wasn’t begging to question whether there was still love for the business out there, but hearing personal stories from our attendees was a nice reminder that the beverage business is indeed a good business to be in.

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