Illy Issimo will be a part of the launch of The Hollywood Ticket, a new and unique product and ticketing program for consumers, that made its debut at The Jane Pickens Theater & Event Center in Newport, RI on August 15th.
Illy Issimo is the first premium ready-to-drink coffee range made of illy’s 100% natural Arabica coffee unique blend without artificial colors, aromas, flavors or preservatives.
The Hollywood Ticket is an Academy Awards-style “swag” bag filled with exclusive merchandise and offers from emerging lifestyle brands, artfully assembled in a distinctive bag. The Hollywood Ticket allows the movie patron the choice of a regular ticket or a “Hollywood Ticket” -- for a few more dollars, the movie-going experience gets a bit more interesting and everyone is a Hollywood insider.
There are only 300 Hollywood Ticket bags available for the initial pilot program at The Jane Pickens Theater & Event Center in Newport, RI, each filled with celebrity favorites, products, samples and exclusive offers. Illy Issimo joins a unique roundup of goodies and deals including a discounted exclusive vacation destination, beauty products, chocolate, fashion items, jewelry and many hidden surprises from brands whose products have been featured in Hollywood event bags such as the Emmy Awards, Grammy Awards, and MTV Music Awards to name a few.
A portion of The Hollywood Ticket bags will be shared with celebrities, VIPS and guests at an opening night garden party at The Vanderbilt Grace down the street from the cinema prior to the film screening of Woody Allen’s Magic in the Moonlight on August 15th. The remaining Hollywood Ticket bags will be offered as a part of the pilot program to guests of the theater beginning August 15th.