Reed’s, Inc. launched this week a national cable advertising campaign – the first in the company’s 25-year history. The ad, produced by Evans Media Group LLC out of Los Angeles and Fusion Idea Lab in Chicago, focuses on the company founder’s affinity for ginger in his Reed’s Ginger Brews sold nationwide. The four-week campaign will run over the course of the summer on national cable networks like Bravo, BBC America, Cooking Channel and HGTV – reaching an audience of approximately 27 million.
“Reed’s Ginger Brews have been the number one selling sodas in natural foods practically from the start. Our customer advertising has, for the most part, been getting the stores to put us on the shelf and customers telling friends. We are excited to finally start advertising on national TV and sharing our beverages with a wider audience.” said CEO and Founder Chris Reed.”
The ad, found here, shows Reed talking in detail about what goes into his famous Reed’s Ginger Brew: fresh ginger root, spices, fruit juices and honey. The ad also includes positive testimonials, ends with a jump in the pool, a “cheers” and a promise that “you’ll never drink another ginger ale again.”
“First of all the products are awesome. It's always great to have amazing products to advertise. And Chris Reed, the CEO, is the real deal,” said Michael Oberman, president and creative director at Fusion Idea Lab. “He is not only passionate about all his products and his company, but he is also true to himself -- all of which comes through in the commercial which I think consumers will fully embrace.”
“From a planning perspective, we did the media research that told us exactly where potential new Reed’s fans could be found,” said Peter Evans, founder of Evans Media Group LLC. “We're fortunate to be able to take real advantage of Chris' national product distribution by using exactly the right cable television networks that will make a real impact for his new campaign.”