BACARDÍ rum announces its sponsorship of the world's premier street basketball league, Entertainers Basketball Classic (EBC). The popular streetball league is based at Rucker Park in Harlem, New York, a court that has played host to some of the most significant players in basketball history. This summer, BACARDÍ Flavored Rum brings "Flavor at the Rucker" to the park, inspiring players, fans and streetball enthusiasts everywhere to take it to the next level.
Each week, BACARDÍ Flavored Rum celebrates the intense flavor of street basketball and the elements that make up the best of modern basketball culture: music, tattoos, sneakers and cocktails. Tonight, Brooklyn based rapper Troy Ave will host Flavor at the Rucker with real-time commentary, a half-time performance, and a one-of-a-kind custom sneaker giveaway. Troy Ave is the first of three celebrity guest appearances by game-changing hip hop stars this summer, followed by Red Café on July 31 and The Breakfast Club on August 7.
"BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995 and has continued to innovate, bringing next level flavors to our consumers," said Arvind Krishnan, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. "As we looked for a platform to bring our celebration of modern basketball culture to life, we saw a shared pioneering spirit in EBC. Together, we'll bring real flavor to the game for an unforgettable experience this summer, both on and off the court."
The final EBC games, sponsored by BACARDÍ Flavored Rum, will take place for the very first time in South Beach in BACARDÍ rum's South Florida backyard. The EBC South Beach Invitational, to be held August 15-17, will showcase the best talent in basketball from cities across the country including teams from New York, Chicago, Los Angeles and Washington DC. The can't-miss weekend experience will highlight streetball culture on and off the court, featuring an epic exhibit from Sneaker Pimps, world class DJs and hip-hop artists including Pusha T and the best flavors in the game – BACARDÍ Flavored Rums.