September 11-15, 2017

Suja Launches RTD Tea Line

 Suja Juice Co.the leader in cold-pressured—aka  High Pressure Processed (HPP) juice—announced the launch of its first line of cold-brewed, organic, non-GMO Project Verified and cold-pressured teas. The four new tea flavors, Chunmee Tropical, Honeybush Peach, Jasmine Pomegranate and Unsweetened Biodynamic Black are available exclusively at Whole Foods Markets nationwide as a part of the Suja Elements organic, non-GMO, cold-pressured line.  The Unsweetened Biodynamic Black flavor is Whole Foods Market’s first Demeter Certified Biodynamic ready-to-drink tea. As with all other Suja Elements flavors, 20 cents from each bottle of Suja Elements tea sold will be donated to select charities as part of the Suja Elements Cause Collective. The respective charities are listed below.
The new Suja Elements tea line includes the following four flavors:
·       Unsweetened Biodynamic Black –Suja’s first-ever biodynamic beverage, Suja Elements Unsweetened Biodynamic Black tea is a blend of Nilgiri, Darjeeling and Assam teas that creates a balanced flavor sourced from variety of Certified Biodynamic farms that are committed to sustainable practices that improve the health of the farm's entire, self-sustaining ecosystem.
o   Suja Elements Cause CollectiveFree The Children, an international charity and educational partner, working both domestically and internationally to empower and enable youth to be agents of change.
·       Chunmee Tropical – A rblend of Chunmee green tea and tropical flavors of pineapple, mango and lime, sweetened with a touch of honey and coconut palm sugar.
o   Suja Elements Cause CollectiveGladney Center for Adoption’s Superkids Charity, which sends medical volunteers to visit children with special needs in orphanages around the world, enriching their lives through improved care and adoption advocacy.
·       Honeybush Peach – Suja’s take on a classic peach tea, featuring the lightly sweet flavors of Honeybush and tulsi teas, juicy peach, and honey.
o   Suja Elements Cause CollectiveNika, an organization dedicated to raising awareness and funds to bring clean, drinkable water to those in need.
·       Jasmine Pomegranate –This Suja tea blends jasmine tea, lemon, pomegranate, tamarind and honey
o   Suja Elements Cause CollectiveThe Xerces Society, an organization dedicated to protecting wildlife through the conservation of invertebrates such as bees, beetles, butterflies, dragonflies and their habitats.
“The launch of Suja’s first line of teas, including our first-ever biodynamic beverage, is a significant milestone for our company,” says Jeff Church, co–Founder and CEO of Suja Juice Co. “With our new teas, we hope that the Suja Elements line people have come to know and love for our organic and non-GMO Suja juices and smoothies, will become the line they turn to for refreshing, organic, cold-brewed teas.”
Co-developed with and sold exclusively by Whole Foods Markets nationwide, the Suja Elements tea line offers non-GMO Project Verified refreshment that can be enjoyed at the retail price of $3.99 per 12 ounce bottle. The Suja Elements tea line is never made using high heat pasteurization and instead utilizes cold pressure technology to kill any harmful bacteria and preserve maximum nutrition and taste. Additionally, each tea offers refreshing taste with no added flavors, colors or preservatives.
“Suja’s expertise in mixology and high-pressure pasteurized technology has helped Whole Foods Market reinvent the fresh juice category. The Suja Elements juice line was such a tremendous success that we couldn’t wait to develop a cold-pressed tea line that would breathe new life into the tea category as well,” says Dwight Richmond, Whole Foods Market global grocery purchasing coordinator. “Now, with Suja’s Unsweetened Biodynamic Black tea, Whole Foods Market is able to offer the first-ever Biodynamic certified, ready-to-drink tea exclusively to our shoppers. Even better, like all of the options in the Elements line, shoppers can feel good about their purchase knowing that each bottle they buy supports a great cause.”
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