September 11-15, 2017
Category: Packaging

Ball Joins The Recycling Partnership

The Recycling Partnership, the leading public-private partnership to strategically boost recycling rates in the U.S., is continuing to pick up speed as it announces its newest funding Partner, The Ball Foundation, the philanthropic arm of Ball Corporation.
Ball joins the Alcoa Foundation, American Chemistry Council, American Forest & Paper Association, the Association of Postconsumer Plastic Recyclers, Carton Council and Coca-Cola in supporting The Recycling Partnership, a project of Curbside Value Partnership (CVP). More Partners are expected to be announced before the July 1 project implementation date.
“We believe the Recycling Partnership is one of the most innovative and solution-based programs in the country,” explains Jim Peterson, vice president of corporate affairs at Ball Corporation. “It has the opportunity to become a game changer for recycling in the U.S. It’s technically sound, fast paced, and designed for measurable success.”
The Recycling Partnership will develop projects that ensure overall recycling program health in targeted communities. Key work elements are expected to include:
1) Access: Ensuring local programs are served by carts
2) Champion building: Educating local and state officials about the important connection between recycling, local jobs and manufacturing
3) Regional coordination: Connecting the dots between the diverse players that are involved in paper and packaging recycling
4) Strong outreach and education: Getting more good recyclables into the bin
“Kudos to Ball,” said Keefe Harrison, Curbside Value Partnership’s executive director. “They’ve been a part of the development of this Project since the beginning, working to shape its action-focused approach. We’re happy to have them as an official Partner moving forward.”
Project work will begin in July following an announcement of the finalized list of Partners and the identification of initial cities selected for partnership. By seeding granted dollars, providing technical assistance and coordinating education efforts, the Partnership is designed to use one-time investments for long-term returns of material.
The Curbside Value Partnership (CVP) is a 501(c)(3) organization designed to grow participation in curbside recycling programs nationwide. It is the only current national program that engages all recycling stakeholders (including government, private industry, haulers and materials recovery facilities) to identify solutions to improving curbside recycling programs through education and data analysis. CVP’s goal is to launch and study education programs to increase participation in local curbside programs, and make programs more profitable and sustainable. The program is currently funded by members of the Aluminum Association (Alcoa, Tri-Arrow Aluminum and Novelis), Can Manufacturers Institute (Ardagh Group, Ball Corporation, BWAY Corporation, Crown Holdings Inc., Metal Container Corporation, Rexam, Silgan Containers Corporation, Sonoco-Phoenix Inc and the Van Can Company), as well as the American Chemistry Council and International Bottled Water Association. For more information, visit
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