Chivas Announces Details of Bartending Competition

Chivas Regal has announced the details of its 2014 Chivas Masters Global Bartending Competition. The competition, which kicked off this spring in 12 countries around the world including the U.S., celebrates the craftsmanship of bartending by challenging bartenders to travel back through time to rediscover the classic cocktails of the past and recreate them with Chivas.

At the U.S. competition, held in New York and hosted by the USBG (United States Bartenders Guild), Masa Urushido of Saxon & Parole was crowned the U.S. National Chivas Master. From here, Urushido will move on to compete on the global stage against the national champions from the 11 other participating countries for the title of 2014 Chivas Master. During the two-day global finale in New York City on July 14 & 15, competing bartenders will be judged on a variety of challenges and skills including preparation, palate, creativity, food pairing, service and delivery. The final challenge will be held at a cocktail party where consumers will be invited to ‘vote’ for their favorite Chivas cocktail.
 

“Chivas is a timeless icon of luxury and a preferred ingredient in many original classic whisky cocktails,” says Megan Bordi, Senior Manager, Pernod Ricard USA. “The Chivas Masters Bartender Competition is designed to re-engage and build advocacy with the international bartending community with a focus on Chivas as a relevant and desirable cocktail ingredient.  The competition format allows us to reach bartenders on a local, national and global level and culminates in an exciting two-day challenge in which a new Global Chivas Master will be crowned.”

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