Chivas Regal has announced the details of its 2014 Chivas Masters Global Bartending Competition. The competition, which kicked off this spring in 12 countries around the world including the U.S., celebrates the craftsmanship of bartending by challenging bartenders to travel back through time to rediscover the classic cocktails of the past and recreate them with Chivas.
“Chivas is a timeless icon of luxury and a preferred ingredient in many original classic whisky cocktails,” says Megan Bordi, Senior Manager, Pernod Ricard USA. “The Chivas Masters Bartender Competition is designed to re-engage and build advocacy with the international bartending community with a focus on Chivas as a relevant and desirable cocktail ingredient. The competition format allows us to reach bartenders on a local, national and global level and culminates in an exciting two-day challenge in which a new Global Chivas Master will be crowned.”