Philadelphia Distilling, small batch distillers of award-winning Bluecoat American Dry Gin and other premium hand crafted spirits, announced that Philadelphia native Michael Sachs has joined Philadelphia Distilling as director of marketing. Sachs has worked for more than 16 years in the beverage market and brings brand management and sales experience to the company.
Previously, Sachs served as global director of marketing for Icelandic Glacial Water. Prior to working for Icelandic Glacial, Sachs has held positions of president and co-founder of Code Blue Recovery Drink, marketing manager of Grey Goose vodka for Bacardi USA, business development manager for Saxco International, and assistant marketing manager of Wild Turkey bourbon for Pernod Ricard. Sachs has an MBA from the University of Miami and a BA from Boston University.
“We are very excited to have Michael join our team,” says Andrew Auwerda, president and co-founder, Philadelphia Distilling. “Michael’s experience, depth of industry knowledge and proven marketing abilities will be strong assets, as we continue to broaden awareness of Philadelphia Distilling’s family of craft distilled brands, further expand marketing opportunities and ultimately drive growth.”
Philadelphia Distilling is the first craft distillery in the state of Pennsylvania since Prohibition. The distillery has won numerous awards for its spirits, including its Bluecoat American Dry Gin, which won a double Gold Medal and Best Gin at the San Francisco World Spirits Competition.