SanTan has teamed up with Ben E. Keith in order to successfully launch into on and off-premise accounts throughout Texas. Their dedication to the development and progress of the craft beer industry, their marketing experience, and commitment to excellence are just a few of the many reasons that SanTan Brewing Company chose the distributor, the brewer says.
SanTan Brewing Company founder and brewmaster, Anthony Canecchia, stated, “We believe in true partnerships with friends that are committed to educating, serving and selling craft beer in America. Ben E. Keith Beverages has undisputedly dedicated their houses to the development of the American craft revolution, which is part of our mission at SanTan Brewing”.
Social media will play a key role in gaining public awareness of the launch. SanTan Brewing has set up a dedicated Facebook page at www.facebook.com/santanbrewingtexas to keep thirsty fans in Texas updated on where to find SanTan beers on draught and in cans.
“We are very excited to be partnering with SanTan Brewing in Texas. We have had consumers reach out to us for several years, asking if SanTan brands might be coming to our state soon. What we are most excited about is that SanTan’s entire ‘Southwestern Style Ales” portfolio will resonate well with our ever expanding consumer base,” Kevin Bartholomew, president, Ben E. Keith Beverages.
SanTan Brewing Company is the second largest craft brewery in the state of Arizona and the 14th fastest growing craft brewery in the nation according to the Brewers Association data of 2012. In 2013, SanTan reached classification as a regional brewery, as defined by the Brewers Association. They will produce 25,000 barrels of their signature ales and lagers in 2014.
SanTan recently launched the Southern California market. They received a great response and are on the way to completing their regional footprint.