WAT-AAH! announced that is has expanded into Walmart Neighborhood Markets, a chain comprised of approximately 400 stores throughout the states of Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Missouri, Mississippi, North Carolina, Nebraska, New Mexico, New York, Oklahoma, Oregon, South Carolina, Texas, Utah, Virginia, Washington and Wisconsin. Wal-Mart Stores, Inc. expects to increase the store count to 1,100 in the next 24 months.
With this authorization, WAT-AAH! will be expanding its existing national footprint which currently includes Kroger and its banners (Dillons, Fred Meyer, Fry's, King Soopers, QFC, Ralph's and Smith's), AHOLD subsidiaries (Stop & Shop, Giant-Landover, Giant-Carlisle and Martin's), Delhaize America subsidiaries (Food Lion, Hannaford and Sweetbay), Wegmans, Harris Teeter, Ingles, ACME, Shaw's, Giant Eagle, Albertsons, ShopRite, Whole Foods Markets and many others as well as school districts nationwide through prominent food service distributors such as Sysco and US Foods.
WAT-AAH! is a line of functional water available in both still and sparkling varieties targeted to kids and teens. It is absolutely free of sugar or sweeteners of any kind, and tastes like pure water. Since the brand's founding in 2008, its mission is to make water cool and desirable to its target audience. WAT-AAH! prides itself on its exciting and memorable advertising campaigns which raise awareness for the importance of drinking more water and living a healthy lifestyle. Some of its notable campaigns include its annual Move Your Body initiative and its Taking Back the Streets art exhibition tour, which are both in support of the First Lady Michelle Obama and her health agenda.