Coke Enhances Freestyle Mobile App

Coca-Cola Freestyle is about to make the consumer experience even more personal. Beginning this month, an enhanced “Create Your Own Mix” feature on the popular Coca-Cola Freestyle app will allow users to choose from 100+ drink options to create a custom mix of their own and then, for the first time, connect their smartphones to dispensers at participating outlets and pour it on the spot. It works in just a few easy steps – simply download, mix, pour, enjoy and share:

·         The App is free for Android and iOS devices (http://www.coca-colafreestyle.com/#!/mobile-app/)

·         Tap and drag up to three different options from over 100 choices, adjust the percentage of each and name your mix

·         Scan the QR code to connect with Coca-Cola Freestyle at participating outlets, pour and enjoy

·         Share your personal mix with friends

“The magic of Coca-Cola Freestyle is branded choice – you can choose a your favorite Coca-Cola  fountain beverage or one you’ve never tried or something you’ve created entirely on your own,” says Joel Bishop, vice President and general Manager, Coca-Cola Freestyle, Coca-Cola North America. “The Coca-Cola Freestyle mobile app is an extension of that magic, and this latest enhancement takes it to a new level that we believe will fit seamlessly into people’s lives.”

During May and June, foodservice operators at about 2,000 locations across the country will participate in a pilot test of the Coca-Cola Freestyle mobile app’s new feature before its nationwide launch later this year. Participating restaurants in the pilot include Firehouse Subs, Noodles & Company, Moe’s Southwest Grill, Qdoba, Taco Time, and Wingstop.

Show us your “tasteface” and use #tasteface in social media

To generate more engagement with Coca-Cola Freestyle and mobile technology, the Company is initiating a social media campaign between May 5 and June 27 to showcase the unique beverage dispenser’s capacity to deliver customization and personalization.

The campaign will invite consumers to “Share Your #TasteFace” – that magic moment when they first taste their custom mix. The program encourages people to take selfies and share and compare their images and custom Coca-Cola Freestyle mixes by using #tasteface in social media.

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