The Coca-Cola Company and InterContinental Hotels Group (IHG) have announced a new multi-year agreement to offer the Coca-Cola soft drink and juice brands for guests at IHG brands in the United States, representing more than 3,200 hotels. This new agreement will provide a brand experience for guests across all IHG hotel brands including: InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo hotels, Holiday Inn hotels, Holiday Inn Express hotels, Staybridge Suites hotels and Candlewood Suites hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG's new wellness focused brand, EVEN Hotels.
"This enhanced relationship shows the strength of two Atlanta-based companies coming together to create an experience that brings the enjoyment of Coca-Cola brands to IHG's guests at more than 3,200 hotels across the country," says Bruce McDonald, vice president, strategic partnership ,arketing, Coca-Cola North America. "We look forward to leveraging our joint sustainability activities and marketing programs to inspire and refresh guests through unique, value-added programs.
The majority of the U.S. beverage rollout is expected to be completed by the end of Q3 2014.
"IHG and Coca-Cola coming together is a great example of how powerful brands can align to deliver enriched experiences for our customers and drive value for our businesses," says Kirk Kinsell, Americas president, IHG. "We are responsible corporate citizens of the dynamic Atlanta community and through our brands create employment opportunities for thousands of people across the U.S.; we have strong track records of brand innovation and leadership in our industries; and, most importantly, we share a commitment to creating a more sustainable environment and giving back to the communities where we operate."