Vitaminwater Launches Energy Version

Coke has launched an energy drink version of its vitaminwater brand. Vitaminwater Energy is described as a lightly-carbonated beverage that features a natural energy boost from green coffee bean extract.
 
Vitaminwater Energy features natural flavors and sweeteners without added preservatives or sodium, the company says. 
 
“There is a large contingent of people that like the functionality of energy drinks, but are looking for one that is straightforward and simple—one that’s going to give them a kick from a source they can understand,” said Scott Hargrove, group marketing director, Vitaminwater. “Vitaminwater Energy has a clear-cut formula that gives people a natural energy boost so they can get the most out of their natural talents.”
 
Offered in a sleek 11.5 fl oz can, Vitaminwater Energy is available at convenience stores around the country in three flavors: strawberry-lime, berry-punch and orange-mango. A fourth flavor, raspberry-citrus, is available exclusively at 7-eleven stores. 
 
The beverage is sweetened with a blend of cane sugar and stevia leaf extract, and contains 80mg of caffeine (from green coffee bean extract) and 50 calories per can. Suggested retail price is $2.29.
 
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