Icelandic Glacial, the super-premium natural spring water from Iceland, announced that it has appointed Reza Mirza as CEO of its North American operations, effective immediately. In this role, Reza will be responsible for sales, marketing and distribution of Icelandic Glacial in North America. Reza previously held the position of president at Activate Drinks and has held management positions with many leading brands, including Nestlé Waters North America and Colgate-Palmolive in New York. Co-founder Kristjan Olafsson will remain involved in the day-to-day operations of the company but will now focus on product innovation and developing new markets world-wide.
“We are delighted to announce the appointment of Reza Mirza at Icelandic Glacial at this time of exceptional growth for the company,” comments Jon Olafsson, chairman and co-founder, Icelandic Glacial. “Mirza is a proven leader with extraordinary experience in the beverage industry and he will be a tremendous asset to us as we continue to grow the brand.”
With nearly 20 years of consumer product experience, Mirza most recently grew Activate in key markets through increased distribution while driving double-digit same=store sales and increased brand awareness. It was under his leadership that Activate gained new distribution in key retailers in the Northeast, while growing the brand organically at Southern California retailers, who witnessed double-digit growth in same-store sales.
“I am thrilled to be joining Icelandic Glacial at this exciting time, building on the excellent and strong foundation laid by Kristjan,” says Mirza. “I see the opportunity to build Icelandic Glacial into a megabrand in North America through increased distribution, strong marketing and innovation. I look forward to working with the outstanding team at Icelandic Glacial to deliver on this opportunity.”