Oskar Blues to Enter Nevada Market

The maker of the country’s first craft beer in a can, Oskar Blues, and Nevada wholesale distributor, Wirtz Beverage, announced today a new partnership to bring the well-loved brand to the state for the very first time. Under the agreement, Wirtz Beverage Nevada will have the exclusive statewide rights to market and sell Oskar Blues’ collection of year-round brews, including its flagship brand, Dale’s Pale Ale, beginning February 24.
 
“Our partnership with Wirtz Beverage is an incredible opportunity for us to build our brand in a really fun market," says Chris Russell, Oskar Blues’ Director of Business Operations. “We’re new to Nevada so it was important for us to find a partner with a long-standing reputation and a statewide reach. Wirtz Beverage has both. They touch every corner of the state from the Vegas strip to the mountains of Lake Tahoe, and even the world’s ‘Biggest Little City’ Reno. They’re held in high-regard by customers in each area.”
 
Headquartered in Longmont, Colorado, Oskar Blues was founded in 1997 by Dale Katechis. In 2002, the adventurous company pioneered craft beer in a can with Dale’s Pale Ale. Last year, Oskar Blues sold more than 119,000 barrels produced from two breweries in Colorado and North Carolina. Production is expected to significantly increase in 2014 with expansion into eight new states. Oskar Blues is a top 25 brewery and one of the country’s fastest growing companies. In addition to craft beer, its diverse holdings include brew pubs, restaurants, a mountain bike line and farm.
 
“Oskar Blues is an iconic brand and we look forward to growing a strong partnership,” says Kent Bearden, Craft Portfolio Specialist at Wirtz Beverage Nevada. “There’s a great craft beer movement happening in our home state and we can’t wait to share Oskar Blues quality products with beer lovers everywhere.”
 
When Oskar Blues launches with Wirtz Beverage, it will roll-out five of its year-round beers in cans and on draft including: Dale’s Pale Ale, Mama’s Little Yella Pils, Old Chub Scotch Ale, Deviant Dale’s IPA and G’Knight Imperial Red IPA. Releasing shortly after will be Gubna Imperial IPA. The companies will host a series of launch events in each of its major markets including consumer tastings and industry gatherings. Launch events begin February 24 and include:
 
·         Official Launch Party – Las Vegas
 
Monday, Feb. 24 from 5-8PM
 
Gold Spike, 217 N. Las Vegas Blvd., Las Vegas
 
Featuring Oskar Blues draft and package beer specials, music & games
 
General public welcome
 
 
 
·         Official Launch Party – Reno 
 
Monday, Feb. 24 from 6-9PM
 
Craft Wine & Beer, 22 Martin St., Reno
 
Featuring Oskar Blues draft and package beer specials
 
General public welcome
 
 
 
·         Drink Local Launch Party – Las Vegas
 
Tuesday, Feb. 25 from 6-9PM
 
Aces & Ales, 2801 N. Tenaya Way, Las Vegas
 
Featuring Oskar Blues draft and package beer specials, supported by local NV craft brewers
 
General public welcome
 
 
 
·         Nevada Brewer’s Association Party – Las Vegas
 
Wednesday, Feb. 26 from 6-9PM
 
Khoury’s Fine Wine & Spirits, 9915 S. Eastern Ave. #110, Las Vegas
 
Featuring Oskar Blues Tap Takeover, package beer specials & retail product for sale, Taco Gourmet Food Truck
 
General public welcome
 
 
 
·         Drink Local Launch Party – Reno
 
Wednesday, Feb. 26 from 6-9PM
 
Ole Bridge Pub, 5 N. Sierra St., Reno
 
Featuring Oskar Blues Pint Night & draft and package beer specials
 
General public welcome
 
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