PRUSA Introduces Absolut Texas

Pernod Ricard USA has launched the eighth and latest addition to the Absolut Limited Editions portfolio with the launch of Absolut Texas—the brand’s first and only state-inspired flavor. Internationally renowned San Antonio-based artist Cruz Ortiz designed the Absolut Texas bottle as a modern take on classic Texas iconography.

The taste of Absolut Texas, the company says, features notes of fresh cucumber, and a warm spicy character; inspired by the flavors of Southwestern cuisine. It pairs well with a myriad of ingredients, such as cranberry, cilantro and grapefruit soda.
 
“From the unique Southwestern flavor to the one-of-a-kind bottle design, Absolut Texas is our biggest and boldest Limited Edition flavor to-date,” says Afdhel Aziz, Brand Director, Absolut Vodka, Pernod Ricard USA. “Absolut Texas was truly designed as a celebration of all the best that contemporary Texas has to offer.”
 
Cruz’s bottle design features a modern spin on iconic Texas imagery, including a “cosmic caballero” cowboy boot against a stylized Texas landscape and his take on the Texas Star. The bottle also features Absolut founder Lars Olsson Smith wearing a cowboy hat, marking only the second time in the brand’s history in which Smith’s logo has been altered.
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