Ole Smoky Tennessee Moonshine, whose recipes are rooted in a bygone era of outrunning the law, has found a way to try to outrun its competition by focusing its marketing programs on the fans and back-road racers who originally made moonshine a big part of American folklore. In 2014, Ole Smoky will partner with Team Lucas for a comprehensive advertising/marketing and sponsorship program encompassing nearly 150 grassroots racing events across America's heartland.
Ole Smoky's Original Moonshine will be a key presence at nine Lucas Oil Off Road Racing Series events, 30 Lucas Oil Late Model Dirt Series races, ten Lucas Oil Drag Boat Series events, 30 Lucas Oil Pro-Pulling League stops and 40 Lucas Oil American Sprint Car Series dates.
Of the partnership with Lucas Oil, Ole Smoky CMO Frank Guernsey said, "We look forward to reaching our consumers all across America by teaming up with Team Lucas' extremely successful racing programs. Team Lucas' on-site event organization and network television coverage is totally in line with the heritage of the Ole Smoky brand and products."
Lucas Oil executive vice president Bob Patison says, "Ole Smoky Moonshine is about as American as you can get, and its customers dovetail with many of our Team Lucas on-site events and high-action television programming designed to reach the greatest number of fans and viewers.